From the beginning quality has been the forefront of our business, driving us to create a portal that transports you into a world of exclusive designer brands from leading global designers.
Located at the eastern end of Rundle Mall, Adelaide, our unique independent store offers a carefully curated selection of designer eyewear frames, some of which are exclusive to only a few selected stores globally.
We ensure our range incorporates the latest in designs including independent eyewear brands, hand picking every frame to create the most diverse and up to date collections that are suited to our clients’ needs.
The passion for eyewear started in 1984 with our sunglass sister store Shades. We decided to delve further into the eyewear industry by creating an optical eyewear store, offering our clients high quality, unique selections whilst providing a custom level of eye examinations with the latest technology.
We pride ourselves in providing our clients the best in eye testing, frames and premium lenses all taking place with a professional and reassuring manner, in a warm and welcoming environment.